International Investments that Sell is a seven lesson mini business and investing course that shows trends that help international business and international investments sell. This is lesson one.
This mini course can help you become involved international business and help you choose international investments that are more likely to do well International Investments that Sell helps you zero in on international investments and trends that are in tune with the times.
To understand where business is going we need to look at three concepts, the first being how the industrial revolution has affected mankind and international investments. I have written often about how the economic evolution outlined by Austrian economist, Joseph Schumpeter, shows how innovation created industrial revolutions that alter the way we live, work and earn and keep money. Each shortened our dimensions of time and space through five great economic eras that began in the late 1700s:
International Investments Eras
ERA #1: 1785-1845-fueled by water power-60 years. Textiles and iron works were the backbone of growth industries.
ERA #2: 1845-1900-fueled by steam-55 years. Railways and steel provided the main growth in this era.
ERA #3: 1900-1950-fueled by the internal engine-50 years. Electricity and chemicals provided the major growth.
ERA #4: 1950-1990-fueled by electronics-40 years. Petrochemicals and aviation were the innovations which became mainstream in this period
ERA #5: 1990-current-fueled by digital networks- 30 years+ ? Software and new media create the growth elements in this era.
Gary Scott conducts courses on international business and international investments.
International Investments Update
Everything is about
to change yet again! The billionaires of today are likely
to be the "has beens" of tomorrow and this is
happening sooner than anyone can imagine. Never before
has an old boys' network been overturned so fast. The railway
and oil were the international investments in which magnates
of the first and second era dominated the world's wealth
for almost a century. The international investment era
for electronics, car and airline multimillionaires on had
a hey day of perhaps 50 years. The Internet and communications
wealth will be overshadowed in as little as a decade.
Add this all up. Change. Access to markets and information. Ability to plan, organize and sell. Anyone can take advantage of these new opportunities as times change. To spot the best ways to make money in the future, look for innovations that truly alter the way we deal with space and time in large or small ways.
One way we can diminish time and space is through quantum mechanics and there are two ways this will happen. See them in lesson two of International Investments that Sell Lesson Two below.
J. Peterman is a great international business marketer. We recommend that you read his book J. Peterman rides again. You can order this book from http://shopping.yahoo.com/
International Investments that Sell - Lesson #2
This second lesson of International Investments that Sell shows why international business and international investments that deal in colonial property, nostalgia and old time values have extra appeal in this day and age. This knowledge can help you improve your international business and international investments.
I have started a new business, Blue Ridge Crafts based on these principles and this course shares philosophies on international business marketing we use. So this course is not theory, but shows how businesses are actually using these ideas now.
Lesson one of International Investments that Sell showed how economic eras affect business and investing. This lesson looks at how human nature affects who buys what.
International Investments Shift
The nature of international business and international investments, plus our upcoming economy and social structure will be as different as the Information Era was from the Industrial Era. This is because each industrial era is impacted by human nature. The way we as individuals react and the way society reacts as a whole alters with each era.
This human reactionary path was described by Abraham Maslow in
his "Needs Hierarchy" which states that humans
move through six steps in life if given a chance to progress.
Basic International Investments Needs
The first step in
Maslow's "Needs Hierarchy" is to take care of
one's physical needs, the second is to gain security.
Second International Investments Shift
After these two levels the third step focuses on social needs before progressing to the fourth step of acknowledgement and finally to fifth to self realization.
This First International Investments in Self Actualization
Years later Maslow stated that there is perhaps a sixth step he called idealization or the need to find a purpose beyond oneself.
Day to Day International Business
Let's put this into day-to-day economic terms. A person first makes sure he or she has food, clothing and shelter. If these needs are not fulfilled, not much else matters. If a person is freezing and starving, he is not too concerned what model car you are driving if you stop and offer a ride. If they are hungry enough, they won't complain about the social aspect social impact of food you offer.
Once the belly is full, the body warm and the larder filled, a person begins to think about how to protect food supply and how to stay warm. When warm, full and secure we start to think about how we look, how we get along with others and how we fit into our society and family.
Then we want to excel, to be special and acknowledged, in our society or family. When we convince others that we are special we become driven to convince ourselves of this fact.
Finally, if we prove ourselves to ourselves, we reach a sixth level of having needs that goes beyond ourselves. Our upcoming society will be dramatically affected by this hierarchy of nature plus seven other facts:
International Investments Facts
#1: Industrialized society has seen a six times increase in wealth in the last century.
#2: Yet most of even the incredibly rich are still not satisfied.
#3: Even more regrettable most of the world hasn't enjoyed this increase in wealth.
#4: Most of the world has become cynical. Few people have confidence in governments, big business, or even the church.
#5: Modern communications allows most of the world, rich and poor, to see the discrepancies between the rich and poor.
#6: This gap is leading to greater and greater turmoil, hatred and war.
#7: Modern technology allows the poor to more effectively stress their dissatisfaction.
Three International Investments Trends
This is leading to three trends.
Trend #1: People are looking to older values.
This is why nostalgia sells so well. Harley Davidson has
seen a boom in sales and every town has a Golden Oldies radio
station. You can see how I have reflected this in my marketing
at blueridgecrafts.com. Go
to this site and look at the home page. Here is what it says:
unfold in a lavender dawn that pales into the infinite
horizons of morn. Pink rays of sunrise slide over a fading
Chestnut barn as craftsmen toil wholesome in the sweet
embrace of mountain air. The clean fragrance of wildflower
floats on crystal creeks tumbling down ancient hollows
and tasting fresh on the tongue.
"This is the Blue Ridge, where things are built to last. These mountains are islands forgotten in America's mad rush south and west. This is the most ancient land mass on earth and old time values still reign. Men and women work in friendly, honest labor with wood and cloth using the traditions of our ancestors amidst the timeless forest and stone. Our privilege is to bring the Blue Ridge to you through time honored, handmade creations of skilled mountain craftspeople. One of a kind toys, quilts, paintings, accessories, picture frames, clothing and artwork, are each individually crafted by proficient, skilled hands and brought to you through the Blue Ridge! Timeless value, personal service and real care is our heritage up here and we have not forgotten. We bring you these old time traditions in a modern world where you are not forgotten. We proudly share the stories of our ancestors and humbly offer their gifts from the past for our lifetimes and generations ahead." There
will be a shift of attitude from our brain to heart."
International Business Shifts
Shifts in technology and the nature of man make us look at the past with rose colored glasses. This affects international business, and alters buying patterns and our international investments.
See in lesson three why there will be a shift of attitude from our brain to heart and what this will mean to our international business and international investments.