Investing and Spotting Trends are two proven ways to
enhance wealth. On way to spot trends is to look at demographic
patterns. For example a January 16, 2006 USA TODAY article quotes
Deloitte Touche Consultants as saying that retailers need to quickly
change their ways to better capture some of the $1.7 trillion people
over 50 spend on goods and services. "Americans older than 65 are the
richest of any age segment and have multiple sources of income such as
pensions, social security and investments."
Another article, "The New Power Generation-How you'll know when the
boomers have lost control of the media" helps understand the power of
the Baby Boomer demographics.
This article shows how by sheer force of numbers, boomers quickly
forced their cultural references upon the GIU Generation and
overwhelmed the post-boomers including Generations X, Y, and Z-from
taking cultural control.
To this day the cultural frame of reference in most marketing and
product creations remain distinctly boomer.
The article outlines how demographics dictate how long boomer control
should remain. While still the largest single generation, the boomers
are steadily dying off-or at least going to pasture. They peaked as a
percentage of the population in 1980 at 35 percent and currently stand
at about 27 percent, or 77 million (the article says self-absorbed)
individuals. "But sooner or later, the post-boomers will give them the
necessary nudge, push, and shove to sweep their rotting culture
(remember I am a Boomer so I did not say this!) from the scene, and
references to Beatles tracks will become as irrelevant as references
to Mills Brothers songs."
This shift has many investing and business implications so we want to
keep our eye on how things change. For example the article points out
that boomers don't get and don't particularly care to get video games
and rap music.
So watch the media for references to this type of thing. This will be
a clue that Boomers are losing their hold over the market place.
The article says "Such references will be a slap at all boomers, who
will grab their walkers and storm out en masse for a Don McLean
concert." I do not think we Boomers are quite ready for walkers yet,
but if we accept that our influence will wane, spot the trends that
this shift brings and invest in them, however we walk it will be to
our bankers and brokers to pick up some extra profits.
Some things to watch for are shifts in headline references. For
example many white post-boomers consider the Beastie Boys the Beatles
of their generation.
If you see a major daily newspaper title a story about a Hollywood
star's entourage "Posse in Effect? or see an ad campaign based on the
Beasties' song "She's Crafty", then start preparing for the shift!
You can read the entire article
We don't have many clues as to what exact changes these demographic
shifts will bring to the marketplace. But if we know the shifts are
coming and if we remain alert, we?ll pick up on the trends ahead of
the pack. This is how to succeed.
Good investing to you!
P.S. One change from the demographic shift will be that many Boomers
will move abroad to a lower cost, higher quality of life. Join us in
sunny Ecuador this winter and find out how and where.
Join Merri, Thomas Fischer and me for International
Business and Investing Made EZ and learn more about the MultiCurrency Sandwich.
Continue on to the High Andes. For DETAILS on a real estate tour.
Here is a brand new but Adobe rustic style house many of our Boomer
readers are buying in Ecuador for $59,000.
Tour the country with us on our import-export