investing and spotting trends are great ways to gain
profit. One big trend in the marketplace is the desire for truth and
Friday's message looked at the growing demand for products that help
wellness especially through nutrition and exercise.
We have looked often at the increasing need for businesses that
provide authenticity. For example, we followed the rise and fall of
Horizon Dairy which started with real organic milk, then was bought
out by Dean Foods and lost what I consider its organic authenticity.
Now, I am following Bear Naked...no I am not undressed...this is the
name of a business that is a bit cheeky. I believe this will go well
in the organic marketplace where consumers are a bit fed up with big
businesses trying to trick us with spin. This is an in your face name
that says ¨we are different and real¨. Actually what can be more
authentic than Bear Naked?
Bear Naked is a company referred to me by a well informed reader who
notes that this firm which makes organic granola has grown from a
$7000 investment into $20 million in sales in just a few years?
Bear Naked was started by a s 23 year old who wanted to pursue her
passion for foods. She started baking and selling granola full time
without any formal food industry experience under her belt.
She developed an original Fruit and Nut granola formula by baking
whole ingredients in her parents' kitchen and selling it a sidewalk
sales and a couple of local markets.
A life long friend became enthused and they both invested their life
savings $3500 each to fund the company. They began from a spare
bedroom in Kelly's parents' house and by the end of 2002, Bear Naked
was selling their one product in about 25 stores in Connecticut. Now
their sales are over $20 million a year...you can read the entire
Last year, a venture capital firm eager to invest approached them. An article tells
how they valued this firm.
They may not be ready for the stock market yet but when they are I
want to know because this firm appears to have authenticity...which I
believe is very valuable in the market place at this time. Stay alert
because if Bear Naked continues to offer authenticity its chances
for a big jump when they go public is good. Their products may help
your health but their business could improve your wealth.
Good health and wealth to you,
P.S. one change from the demographic shift will be that many boomers
will change their current address and find lower costs, higher quality
of life elsewhere...perhaps in Small Town USA or abroad.
Join us here in Sunny Ecuador this winter and find out how and where
they might go.
Join Merri, Thomas Fischer and me for the next International
Business and Investing Made EZ in Ecuador and learn more about
the multicurrency sandwich.
continue on with us where we live and work in the High Andes
Please join us on our next Ecuador
Import Export Expedition