We have looked in many messages at how words and ideals become diluted, especially organic. Now a great article from the San Francisco Chronicle reminds us of this fact. The article begins:
“Thirteen-and-a-half million servings of organic romaine, radicchio and baby greens. That's how much Earthbound Farm, the biggest organic produce company in the country, sends across America from its gigantic San Juan Bautista processing plant every single week.
“That's one big bowl of salad -- way bigger than when Myra and Drew Goodman started Earthbound Farm in their Carmel Valley living room in 1984. They now farm 26,000 organic acres.
“This is the yin of the organic food movement as it plunges headlong into the American mainstream.
“The yang is County Line Harvest farmer David Retsky, steering an orange tractor to sow organic Palla Rosa radicchio, Easter Egg radishes and Cosmic Purple carrots on the 6 hilly acres he farms outside Petaluma. Retsky and his small crew handpick whatever is ready, and sell it the next day to a few farmers' markets and restaurants, plus a specialty wholesaler, in Oakland and San Francisco.
“Both farms are certified organic. But they couldn't be more different in scale, in how far their produce travels, in how much fuel is burned to produce and deliver it, in how fresh it is when it gets to market, and in how much it costs.
“Consumers who think they're buying from a small local farm may actually be buying from a company moving up to half-a-million pounds of lettuce a day. Their organic milk might come from cows grazing on lush spring grass near Bodega Bay -- or it might come from a barren 5,000-cow feedlot dairy in Colorado.
“Organic convenience foods and snacks might be manufactured by Northern California companies from local ingredients. But, increasingly, they're being made from ingredients bought cheaply from as far away as South America or China. “
You can read the entire message at sfgate.com.
The point is that we must look beyond words as we work to enhance our health and our wealth.
Until next message, good health and wealth and take care. The controllers may try to dupe you with words.
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